We ran the Pink Ribbon Fitting Campaign as a store event at approximately 2,000 stores throughout Japan in October. In the campaign, we donated 10 yen for every bra try-on at each store to three organizations such as the Japan Cancer Society (Smile Fund), Japan society of Breast health and J.POSH on behalf of customers. In FY 2017, more than 167,000 customers tried on more than 450,000 bras. Also, our Pink Ribbon portal site , linked to store events, carried out the Pink Ribbon Test to have people learn more about breast cancer and feel easy to take part in donating activity (Regardless of whether you get the answers right or not, ¥3 is donated when you answer five questions).The total amount of donations in FY 2017 from stores and the website combined was around 5 million yen.We also cooperated with the stamp rally and walking event held every year by Pink Ribbon Kyoto, in which around1237 people took part in 2017.
Shinyoung Wacoal is been doing an early detection and preventive campaigns of breast cancer in October every year from2003.
This year newly launched Fitting campaign and 32,030 customer participated in this campaign.
In October 2017, Shinyoung Wacoal launched the campaign in the nationwide stores of Venus, Wacoal, Solb and Motherpia.(313 points of store)
The main focus of the campaign is to donate 100 won to the Korea Breast Cancer Foundation, whenever customers try on our foundation items regardless of the purchasing.
32,030 customers participated in the campaign, and donations contributed 3,203,000 KRW.
The poster and leaflet was distributed to the store for boosting the pink ribbon campaigns. All of our staff attached the pink ribbon badge participated in the event. The HP Websites posted self-checking short-movie contents also put it on social networks such as Internet blogs, Facebook, and Instagram.
As breast cancer continues to be the most dangerous threat to Thai women, Wacoal organised Pink Ribbon 2017 breast cancer awareness campaign. The campaign has continued for the 17th consecutive year to help raise awareness of the disease and educate Thai women on how to protect themselves, as well as to raise funds for the procurement of up-to-date medical equiptment, R&D, and the treatment of underprivileged breast cancer patients. We organised charity roadshows at shopping malls and leading department stores nationwide to educate the public on breast cancer. The activities included a demonstration of correct self-exam by specialist nurses, souvenir selling , balancing bra donation and a workshop inviting the general public to decorate chemo hats for cancer patients. Under the Wacoal Pink Ribbon 2017 campaign, Wacoal have donated a combined 5,000,000 Baht to hospitals and breast cancer-related research projects in a continuing effort to help the Thai people safe from the disease.
Moreover, Wacoal has collaborated with 28 medical service providers comprising the National Cancer Institute（NCI）, regional cancer hospitals under the Department of Medical Services and the Bangkok Hospital Group in launching the WACOAL CARES FOR YOUR BREASTS. MAMMOGRAM SAVES YOUR LIFE project for the eighth consecutive year to promote regular breast cancer screenings. The National Cancer Institute started a research project to develop a new screening method by identifying breast cancer marker in blood in order to solve the problem and help more Thais to access breast cancer screening at a low cost. The project has been financed by Wacoal.
Finally, The Thailand Section of the International College of Surgeons under the Royal Patronage of His Majesty the King organised the 63rd annual academic conference with the theme of "Breast-Bowel-Trauma & Patient Safety", attended by more than 300 physicians,nurses and medical students nationwide to get updated mainly on breast cancer diagnosis and treatment. The conference was supported by the Wacoal Pink Ribbon breast cancer awareness campaign. Medical professionals need to continuously improve their knowledge to keep pace with new technology and help increase the chances of successful treatment for patients,as breast cancer can be cured if diagnosed early.
1. For the promotion of image girl of Taiwan Wacoal, Ms.Yuki Kato and Ms.Lin Min-chen for Savvy brand, attended the Pink Ribbon event six times at department store of Taipei, Taoyuan,Taichung and Kaohsiung.
We cooperate with regional health centers and hospitals and offer free breast cancer screening service, and give out Pink Lucky bags to examined persons.
2.We also cooperate with regional health centers and hospitals and provide customers with free detecting service through Mammo-Bus.
3. Waoal Pink Ribbon and Tunghai University walkng event. On Oct. 22, 2017, we cooperated with them and held prophylactic treatment awareness of the breast cancer. "boost femininity by Wacoal" "Let's start the awareness from me to family."
4. We had all brands event 【綻放粉紅 讓愛發光】 during October. When customer visit our counter and signs on "Bless card" and post on POP at store, we give out breast cancer awareness leaflet and measuring tool to them.
Wacoal Singapore Private Limited
Wacoal Singapore has been a proud supporter of breast cancer awareness since 1997 and continues to support BCF's Wear the Pink Ribbon Campaign. We encourage donation for the pink ribbon movement by placing donation boxes at all Wacoal outlets and provide 6 Wacoal membership points (equivalent to SGD$6) whenever a customer donates SGD$2 to BCF. The donation sum collected is then donated to Breast Cancer Foundation (Singapore Breast Cancer Association). We have also hosted a Measurement fitting campaign, where Wacoal will donate SGD$0.50 to Breast Cancer Foundation with every measurement fitting done in Wacoal outlets. This encourages women to do measurement fitting for their bodies and also be reminded to do self check on their breasts frequently. We have created step-by-step place cards for self-breast checking and limited car decals to distribute to our customers.
Wacoal Hong Kong Co.,Ltd.
The activity started in January 2004.
Recently, we have been promoting the products and pink ribbon at the same time by making the background to the key visuals for the autumn campaign products pink, and unifying the entire sales space with a pink theme.
Every year, we also install POP features in stores and donation boxes to collect donations from customers, and distribute booklets of enlightening information and raise awareness about Pink Ribbon activities.
In 2017, we added a part of our sales proceeds to customers' donations, and donated a total of HKD30,000 (Cumulative amount is HKD350,000) to the Hong Kong Breast Cancer Foundation (https://www.hkbcf.org/).
Besides this, we established the Remamma room, offer innner wear and pads for patients of breast cancer. We also carry out Remamma products seminars at breast cancer rehabilitation center.
Fit for the Cure events took place in 1352 one day events across the US and Canada in 2017. At every store we hold bra fittings whereby we donate $2 for every bra fitting and $2 for every bra or shapewear piece they purchase. We also run and October promotion on our Awareness bra where we make donations for bras purchased. In total in 2017 we wil donate $350646.
We held more than 70 "Aging Seminars" in China during a year. At the seminars, we distributed pamphlets of breast care. We also provided information on breast care through our homepage. At stores, salespeople hand out Pink Ribbon badges to customers and explained the philosophy of the Pink Ribbon Campaign. Within our company, Wacoal has created a POP which advertises how we actively conduct Pink Ribbon activities on a global scale. Also, during the first week of October of each year, we ask all office staff and salespeople within the store to wear Pink Ribbon badges during morning meetings. The October issue of our company newsletter featured a picture of Pink Ribbon activities on the cover and contained information on breast cancer self-examination and Remamma products.
In 2017, our Keep Abreast focused on rural areas specially those places which badly need education and rarely receives education about the disease. Provinces like Ilocos Sur and Infanta Quezon are one of these places. We also had campaigns in partnership with public and private companies.
we held 3 days event at Mal Kota Kasablanka, one of most crowd mall in Jakarta. In the first day, we cooperate with Love Pink foundation and invite USG mobile, and for fun activities we had bra decoration competition with students of fashion design institute as the participants, and we were supported by famous singer Joy Tobing as performer in the event. In the second day, we cooperate with Yayasan Kanker Payudara Indonesia and held fashion show designer's dress modeled by 10 breast cancer survivors. We also had styling competition colaborate with fashion brand Minimale. In the third day, to reach younger women to be awares with breast health, we cooperate with Sparks Fashion Academy and held fashion show collaboration of Wacoal and their students. Besides the event, in October we also ran Pink Ribbon donation collection in 5 leading malls (pink ribbon display, puzzle games, and sell pink ribbon merchandise) and provide donation boxes in our 70 own shop
Our Beauty Advisor voice are more impressive to remind customer to check their breast. We think that many small action continueously can make big change.
Breast cancer is a major killer of women in Malaysia. Prevention is better than cure.
To help spread knowledge on early detection of breast cancer, Wacoal has been carrying out Pink Ribbon activities in the month of October every year.
As a responsible corporate citizen, Wacoal Malaysia is committed to contribute to society by increase breast cancer awareness through Breast Care Act.
Wacoal Europe Ltd
- 1. McMillian Cancer Morning
In the Wacoal Europe Desborough head office, the staff hosted a McMillian Cancer Coffee and Cake Morning whereby staff were encouraged to donate cakes and treats for the event. The cakes and treats were sold over the course of the morning to employees in order to raise money and awareness for the McMillan Cancer charity.
- 2. Pink Ribbon Balloon Video
Wacoal Europe contributed to the Global Pink Ribbon movement video, which helped raise awareness for breast cancer. The Pink Ribbon movement was carried out across 14 countries in areas of the Wacoal organisation to increase the conscious efforts of staff and protest for the future of women all over the world.
- 3. British Peak walk in 28 Hours---employee Anthony Bazin, from the QA Department and his wife completed a 3 British Peak walk that went from Ben Nevis in Scotland, Scafell Pike in England and Snowdon in Wales in less than 28 hours to raise money for Lakeland Hospice. Wacoal Europe sponsored the walk by donating Freya active wear and funding the making of personalized t-shirts for the walk. The walk was a great success in raising awareness and money for the hospice. Altogether £1200 was raised.
Shop Direct Event Wacoal Europe participated in the Shop Direct street event, whereby the company organised and sold goody bags and branded biscuits. Collectively, the event raised over £700 altogether for the Claire House Children's Hospice, a charity providing specialist care to seriously and terminally ill children and their families.
Wacoal Europe donated lingerie to cosmetic brand Benefits Cosmetics in support of two charities Look Good Feel Better and Refuge. Look Good Feel Better provide a support network for people undergoing cancer treatment, they help improve self-esteem, confidence and well-being through skin-care and make-up workshops. And Refuge provides a support network for women and children who are victims of domestic abuse to help rebuild their lives - free from violence and fear! Wacoal Europe helped contribute towards over £350,000 in total for 2017 for both these charities.
On each of the European websites homepage there is a link which connects to the Wacoal Global Pink Ribbon Movement page, whereby customers and fans are able to see the Global efforts to breast cancer from Wacoal.
Wacoal India, which opened its first store in Mumbai in December 2015, used television monitors at stores to convey information on Pink Ribbon activities. Wacoal India donated 50 rupees to the National Cancer Institute for every bra fitting and a further 50 rupees for every purchase of a bra. Salespeople also explained the intention of the donation to customers during fittings and we obtained their understandings.