We ran the Pink Ribbon Fitting Campaign as a store event at approximately 1,600 stores throughout Japan in October. In the campaign, we donated 10 yen for every bra try-on at each store to the Japan Cancer Society (Smile Fund), Japan Society of Breast Health and J.POSH on behalf of customers.
Shinyoung Wacoal is been doing an early detection and preventive campaigns of breast cancer in October every year from2003. This year we held Fitting campaign same as last year.
The Wacoal Pink Ribbon campaign has continued for 19 years with a mission to keep Thai women safe from breast cancer. In addition to raising awareness of the danger of breast cancer, the campaign urges women to pay more attention to their health by performing breast self-exam every month, receiving a mammogram every year and changing to a healthier lifestyle, as breast cancer can be cured if diagnosed early.
We displayed some panels at all counters of Wacoal brand, which explained about Pinkribbon activities.
Wacoal Singapore has been a proud supporter of breast cancer awareness since 1997, and continue to support BCF's Wear the Pink Ribbon Campaign. We encourage donation for the pink ribbon movement by placing donation boxes at any Wacoal outlets and provide six Wacoal membership points (equivalent to SGD 6) when customer do a SGD 2 donation.
The activity started in January 2004.
Recently, we have been promoting the products and pink ribbon at the same time by making the background to the key visuals for the autumn campaign products pink, and unifying the entire sales space with a pink theme.
We had a very sucessful Fit for the Cure program in 2019. We fit 50,208 women at 1400 events in the US and Canada. We ran digital ads on Facebook and Instagram to drive customers to book online br fit appointments.
We held "Aging Seminars" in China during a year. At the seminars, we distributed pamphlets of breast care. We also provided information on breast care through our homepage and Wechat.
For 2019, we focused on spreading awareness by bringing it to public and private institutions in the Philippines. We also tapped some Business Process Outsourcing (BPO) companies wherein employees are also with high risk due to their lifestyle.
We continue to share pink ribbon awareness and support breast cancer survivors through some events and donations. We're so glad and proud of our loyal customers who has participated in our donation box program.
Before 2019, we just spread out the information about the dangerous of breast cancer on SNS in order to improve the knowledge about importance of breast cancer for customer.
2019 was the first year we carried out the pink ribbon campaign.
To help spread knowledge on early detection of breast cancer, Wacoal has been carrying out Pink Ribbon activities in the month of October every year.
As a responsible corporate citizen, Wacoal Malaysia is committed to contribute to society by increase breast cancer awareness through Breast Care Act.
We continuied donating to Breast Cancer now £830.00 which is the UK's largest breast cancer charity.
In 2019, we clearly defined our position as a brand that constantly supports women's beauty and comfort, and drastically renewed our activities. We now support breast cancer awareness raising activities at the stores, through events and SNS, and through collaboration with bloggers, etc.